“Stop the Pressure” Campaign
Lynn Woods, deputy director clinical quality and nursing for NHS Derbyshire County, said: “Pressure ulcers, or bed sores, cost the NHS hundreds of pounds to treat and leave patients in misery, causing pain and distress particularly in the elderly and infirm. But they are almost an entirely preventable condition, which is why we are urging nurses, carers and patients across Derbyshire to watch this two-minute video as taking action against pressure ulcers can help improve the quality of life for patients.” The two minute video can be viewed at www.stopthepressure.com.
The organization has developed overall key messaging for the campaign:
- 95% of pressure ulcers are preventable.
- Pressure ulcers cause patients long term pain and distress.
- The time and money spent treating pressure ulcers means some patients may not always get the care they need.
- Giving clear information on what to look for helps patients and carers avoid pressure ulcers.
- Simple steps prevent pressure ulcers (SSKIN):
- Surface: make sure your patients have the right support
- Skin inspection: early inspection means early detection. Show patients & carers what to look for
- Keep your patients moving
- Incontinence / moisture: your patients need to be clean and dry
- Nutrition / hydration: help patients have the right diet and plenty of fluids
 “Pressure ulcers.” NHS Midlands. Web. 20 July 2012
For more information on the prevention and treatment of pressure ulcers, visit woundrounds.com.